The Mathematical Association of America recently published a number of promotional videos showing various mathematics can be used in “the real world.” Here’s the fourth pair of videos describing how mathematics is used in the world of finance. From the YouTube descriptions:

Dr. Jonathan Adler (winner of King of the Nerds Season 3) talks about his career path and about a specific research problem that he has worked on. Using text analytics he was able to help an online company distinguish between its business customers and its private consumers from gift card messages.

Prof. Talithia Williams of Harvey Mudd College explains the statistical techniques that can be used to classify customers of a company using the messages on their gift cards.